Mylife.com – transition from Reunion.com
mylife.com - Logged in homepage
Page Conceptual Model - Contribue & Consume
Page Conceptual Model - People You Know & People You want to know
Page Conceptual Model - Free & Premium
Exploration of life events based timeline where users document and share their lives. 4 years before facebook timeline.
Homepage Concept - 3 products.
Homepage Concept - focus on profile and finding your own identity.
Homepage Concept - active voice
Building out profiles
Enhanced Profile - best single source of online identify
Activity based feed meant to encourage frequent return visits
Role: Director, User Experience & Design
Mylife.com is America’s #1 people search, with 60m registered members, 15m uniques, 2m monthly new registrants. 12/08 (comscore #56), and annual revenues of $60m.
• Oversaw UX production for brand redesign and transition from Reunion.com to Mylife.com
• Manage all UX, Design, research activities of 6 person team.
• Use analytics and multi-variate testing (Test & Target) to optimize product performanc